wistech
Disclaimer: This Article is published with the permission of Author. Originally it is published at
gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing. Specific benefits of include:
* On Demand Marketing: As compared to interruptive nature of advertisement on TV and other medias, where ad is shown to even those people .who don’t want to see, Internet provides On-Demand Information. People search on net what they want and when they want.
* Low cost and high return on investment. Hundred times cheaper than conventional marketing tools like TV or News Paper advertisement. Just compare the cost of printing a full News Paper Ad for one Day vs. the cost of e-mailing to 25,000 e-mail addresses. Internet is clearly the winner.
* Durable & Cost Effective An advertisement in a newspaper is worthless the day (perhaps two days) after the paper is released. Having a booth at a business fair or conference only lasts as long as the conference - it doesn’t reach anybody once it is over. And the costs of both print ads and conferences can rack up quickly. On the other hand, apart from details such as dates and prices, much of your website content will still be valid and viewable years after you’ve done the work to launch it and the costs are much more reasonable than print.You can choose when you want to pay for people to see your ads online. Pay for every time someone sees your ad, or only when they click on it. You can even have them fill out a form that identifies them or just pay when you actually get a sale from another . With print you pay the same, no matter how much business it generates.
* Easy distribution of information and media to global audience, like Webinars has taken place of Seminars.
* Easy to target local market () as well Global Market (You don’t need to be a huge Multi-National to access International clients)
* Measurable Results: Biggest advantage of is the measurability. You can obtain detailed information about customers’ responses to your advertising. Examples are:
* How many people saw your advertisement banners
* How many clicked on them
* How many asked information or a price quote
* How many sales resulted from that campaign
* How many people came to your website per day AND exactly what key words they used to find it
* Calculate the profits per 1,000 visitors on THAT specific keyword
* How many pages people looked at
* What section of your site is most popular
* What is the most frequent “exit page” (where users leave your site)
* How many visitors are NEW to the site and how many are repeat-visits?
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dale
Nice tips on Internet marketing but I am totally against spamming. Comparing a newspaper advertisment with mass emailing doesn't make much sense as they are two different things.
cad_haochen
Internet marketing is cost effective,but Advertisement can save time and have a direct effect. They are both good ways to explore market
vistasad
One method that is used is putting in a nice advertisement in a paper or magazine.
The advertisement asks for an electronic response with the phone number and contact details.
A short sweet teletalk and the person is ready for a heavy electronic mail which is a presentation. (Just giving the web site usually does not result in a focused search.)
You may be spending more but your conversion rate is going to much higher and you may have captured potential customer data.
Just shooting of mails from some database provider is not likely to work unless that database is correctly aligned.
You should consider a mix of resources. Even considering outsourcing the teletalk to other countries. It is possible to hire just two well spoken English speaking callers for USD 400 per month plus good incentives and they'll work for 10 to 12 hours a day, across any time zone.
You have to evaluate a mix of sales strategies and tactics before coming up with a marketing plan. Then decide on one which suits your budget and overall vision if you have one.